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商品編號： 9-304-811 出版日期： 2003/10/31 作者姓名： Bartlett, Christopher A. 商品類別： General management 商品規格： 再版日期： 地域： Japan 產業： Cosmetics 個案年度： -
商品敘述：
Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the decision, and outline key lessons for Procter & Gamble.
涵蓋領域：
Multinational corporations;Implementing strategy;Subsidiaries;Innovation;Product development;International marketing;International business;Organizational structure;International management;Globalization
相關資料：
Case Teaching Note, (5-304-023), 18p, by Christopher A. Bartlett
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